If there’s one thing clear in 2025, it’s that Saudi Arabia’s cinematic ambitions have become a catalyst for regional change. Since reopening its cinemas in 2018, the Kingdom has rapidly grown to become a major player. As of 2024, it reported 630 screens across 64 cinemas nationwide.

The pace of growth remains impressive: the cinema sector in 2024 generated SR 845.6 million ($225.4 million) in revenue and sold approximately 17.5 million tickets, according to the Saudi Film Commission. Although slightly lower than peak years, the stability and infrastructure build-out are what matter.

Distribution Manager - Bassam

 El Gouna Film Festival (GFF) has become one of the most famous and prestigious film festivals in the Arab world, blending cinematic excellence with social consciousness. Set against the stunning backdrop of Egypt’s Red Sea coast, GFF celebrates both Arab and international cinema, fostering dialogue between filmmakers and audiences from diverse backgrounds. Beyond the red carpet, the festival’s CineGouna Platform plays a vital role in nurturing emerging talent by offering funding, mentorship, and networking opportunities. Each year, GFF highlights pressing global themes from climate change to human rights using film as a bridge between art and advocacy. Its combination of glamour, creative innovation, and social engagement has earned El Gouna a reputation as the “Cannes of the Middle East,” making it a cornerstone of Egypt’s modern cultural identity.

Operations & Logistics - Ramesh

I just came across an interesting preview about how MIPCOM is shifting toward the creator economy. This year’s edition is being called a “turning point” for how TV, streaming, and content investment are structured.

Operations & Admin Executive - Leila

Video game adaptations are no longer just a niche for hardcore gamers. In 2025, they’re becoming mainstream entertainment, attracting a broader

Distribution Manager - Bassam

In cinemas across the MENA region, from Dubai and Riyadh to Kuwait and Cairo, there's a clear shift in what audiences are showing up for—and East Asian films are increasingly part of that equation.

Distribution Manager - Bassam

AI is making a a clear case for a new kind of marketing, one that’s creator led and AI powered and it’s head is Meta. 

Operations & Admin - Leila

Danny Boyle straps 20 iphones together to film zombie sequel “28 years later”

Operations & Logistics - Ramesh

Gen AI and business performance. The results are in 74% of organizations are currently seeing ROI from gen AI investments

Finance Department - Gerald & Bhakti

Even with political uncertainties—like the proposed 100% U.S. tariff on foreign-made films—the Cannes Film Market is seeing a strong comeback. Over 15,000 industry professionals from more than 140 countries have gathered, showing a return to pre-pandemic energy.

Operations & Logistics Executive - Ramesh Murugappan

The 2025 Cannes Film Festival is witnessing a powerful wave of momentum from MENA cinema. This year’s official selections feature bold, nuanced stories from across the region—evidence of a film industry that’s expanding both creatively and internationally.

Distribution Manager - Bassam Dayani

Audience behavior across the MENA is shifting—and while it’s not a full reinvention, there are clear signs that the way people watch and choose films is evolving.

Distribution Manager - Bassam Dayani

Netflix skipped the subscriber flex—now it’s all about who’s really watching and staying. It’s not a numbers game anymore, it’s a power move.

Operations & Admin Executive - Leila Benzerfa

Non-Western animated films are dominating the global box office! From Ne Zha 2 breaking records to King of Kings surpassing Parasite, discover how cultural resonance, stunning visuals, and universal themes are reshaping animation’s global appeal.

Finance Department - Gerald & Bhakti

Canva now in coding and spreadsheet business.

Operations & Admin Executive - Leila Benzerfa