AI starts to simmer in La Croisette

AI is making a a clear case for a new kind of marketing, one that’s creator led and AI powered and it’s head is Meta. 

As someone working in media and storytelling, i’v seen how quickly the old playbook is becoming less interesting especially the shiny campaigns that look extremely polished. Well, now it’s not about that anymore! but about content that feels real, content that adapts and Meta is defiantly leaning towards that shift hard!

A few things stood out:

• Creators aren’t just part of the strategy, they are the strategy. Reels, UGC, partnerships, this is what is driving real engagment now.

• AI isn’t replacing creativity, just speeding up the process a tad. Their new tools can generate visuals, copy, even create ad targeting. This frees up time to help business focus on what actually matters, the idea.

• Small business win too of course! - These tools aren’t just for the big players. Meta’s making it easier for anyone to create smart and effective campaigns. Yes, think generating variations, image suggestions for ads and creative personalization all at your fingers tips.

Here’s what i think, Marketing is shifting and it’s doing that quickly. From perfectly curated to intentionally human, from manual to AI - boosted mega dogs!. Instead of helping brands buy media, it’s helping them create them. Lets keep an eye out to see how this news will change landscapes for brands and creators alike.

Operations & Admin - Leila 

Sources:

• “ At Cannes Lions, Meta makes the case for a new marketing era—driven by creators, fueled by AI”
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