East Asia Meets MENA: Korean & Japanese Films
In cinemas across the MENA region, from Dubai and Riyadh to Kuwait and Cairo, there's a clear shift in what audiences are showing up for—and East Asian films are increasingly part of that equation.
Japanese anime continues to be one of the most reliable performers in niche programming, with titles like Haikyu!! The Dumpster Battle drawing major crowds during opening weekends. What started out as isolated fan screenings has matured into a strategic offering in regional cinema schedules. Anime-themed events, cosplay nights, and limited-edition merch have created a ritualized experience for fans, especially Gen Z, who often discover these titles via TikTok and Discord before buying a ticket. Anime is no longer a one-off; it’s repeat business.
Meanwhile, Korean films and dramas have carved a different path. While theatrical releases remain selective, there’s a growing interest in K-content, especially when supported by strong social storytelling or genre appeal—be it thrillers, horror, or high-concept romance. While Korean cinema didn't dominate this year’s Cannes competition, the presence of K-drama stars and industry panels signaled the ongoing global demand and visibility of this wave.
Localization remains key. In markets like the UAE and Egypt, subtitled versions are embraced, while in Saudi Arabia and Kuwait, dubbed anime or family-oriented titles help widen appeal. Distributors are also learning how to build smart release windows and collaborate with influencers or fan communities in a way that feels authentic rather than opportunistic.
Importantly, the regional relationship with East Asian cinema is evolving beyond pure consumption. In March 2025, Saudi Arabia’s Manga Productions became the first Middle Eastern sponsor of AnimeJapan, Japan’s largest anime convention—signaling a more collaborative future in content production between MENA and East Asia.
Theatrically, these titles represent a growing opportunity for diversification. Whether as counterprogramming to major studio releases or as targeted fan-first rollouts, Korean and Japanese films are proving that with the right timing and marketing, they can deliver meaningful results, not just buzz.
Distribution Manager - Bassam
Sources:
“ Manga Productions becomes first Middle Eastern Sponsor AnimeJapan 2025”
Read Article“Saudi Arabia expands it’s anime footprint with global partnerships”
“ Korean film industry presence at Cannes 2025”